Our shared vision
1997 COPENHAGEN, DENMARK
The first VELUX World Conference (VWC) takes place over 5 days and introduces our VELUX values: Commitment, mutual respect, improvements, local initiatives and thoroughness.
In his closing speech, CEO Lars Kann-Rasmussen says “It is our ambition to convince all people that The Living Attic is the source of optimum living and working space, and that our customers rate VELUX as the best company within the building supply and home improvement industry!”
Participants at the first VELUX World Conference
"It is our ambition to convince all people that The Living Attic is the source of optimum living and working space, and that our customers rate VELUX as the best company within the building supply and home improvement industry!"
Lars Kann-Rasmussen
CEO
Towards our shared vision
2001 BUDAPEST, HUNGARY
Four years later, the VELUX core values is reconfirmed but with a slightly different interpretation. At the end of the conference, Lars Kann-Rasmussen hands over the management of the VELUX group to Jørgen Tang-Jensen with a baseball bat and a request to “go home and help realize the VELUX vision”.
“By working to fulfill your vision and our shared vision for VELUX, we will be whizzing on a rocket into the 21st century. We will travel together and it will be demanding, challenging and much more fun than traveling to Mars” From Lars Kann-Rasmussen's closing speech
Jørgen Tang-Jensen receives a baseball bat from Lars Kann-Rasmussen
Participants take a bike tour during the VWC in Evian.
New horizons
2005 EVIAN, FRANCE
The VELUX Group’s new vision is launched: “To lead the development of better living environments with daylight and fresh air through the roof”. This is the first time VMG has used future scenarios in the strategy process, looking at both societal mega-trends and different scenarios for VELUX. The new visual identity is also presented at the conference, including the idea that the brand promise “Bringing light to life” is written by hand.
“Our vision is not completely new, but adjusted to ‘Daylight and fresh air through the roof’. We will no longer limit it to sloped roofs, but indicate that we might start looking into flat roof solutions. (…) Who knows, it could be my personal ambition that within the next 10-15 years, our position in the flat roof market is as strong as our position in the sloped roof market” CEO Jørgen Tang-Jensen
Our culture and the committed and loyal efforts of the VELUX team are crucial in everything we do"
Jørgen Tang-Jensen
CEO
Focus for the future
2009 STRESA, ITALY
A customer focus is added to the VELUX vision with the ambition to be rated as the best in the eyes of the customers. Three common goals are presented: Ensure relevance of core business (daylight and fresh air through the roof); Retain high market share globally; and Deliver high profitability. The new strategy includes ambitions to become a thought leader on sustainable living in buildings, improve time-to-market and impact of new products and grow a new business in commercial skylights.
Attendees at the conference in Stresa.
[Re]vitalise! Our unique VELUX culture
2013 BERCHTESGARDEN, GERMANY
The three overall goals from the previous strategy is continued in the new strategy presented at the conference in Germany. A competitive formula is introduced, outlining how the goals will be achieved. This includes focusing on high-volume standard product platforms for the mass market and leveraging our scale advantage to produce at significantly lower cost than competitors.
VELUX Management Group at the conference in Berchtesgarden.
Participants at the conference in Flims.
Let's grow
2017 FLIMS, SWITZERLAND
Jørgen Tang-Jensen announces that David Briggs will take over as CEO on January 1st, 2018, and passes on the baseball bat. Strategic focus areas include delivering our digital customer journey, create the digital business platform for the future and grow our core business.
“We are ready for growth. We deliver good financial results. We're fit. Market conditions look brighter. Now it's up to us – let’s grow!” CEO Jørgen Tang-Jensen